A fast website delivers more than just speed!
A fast website doesn’t just make your visitors happy, it’s a direct ranking factor for search engines like Google. Slow loading pages lead to frustration, lost visitors and missed revenue.
Many business owners still underestimate the importance of speed and performance. In this blog, you’ll learn why speed matters, how to measure it, and why I exclusively build lightning-fast websites using Sulu CMS.

Author: Matthijs Hekman
Reading time: 2 minutes
591 words
Category: Website development, Sulu CMS, Quality.
Why should you make your website faster?
Studies show that visitors start dropping off after just 2 seconds of loading time. At 3 seconds, you could already lose up to 50% of your audience. Speed plays a crucial role, especially on mobile networks. Google also actively considers your site’s speed when determining search result rankings.
A slow website:
- Costs you visitors (and therefore potential customers)
- Results in lower search rankings
- Negatively impacts conversions, like purchases or contact requests
A fast website:
- Reflects professionalism
- Ranks higher on Google
- Keeps visitors engaged
Take a critical look at your website’s load time and compare it to your competitors. Be sure to test not just on a desktop, but also on a mobile network.
How to test your website speed
Don’t rely on gut feeling. Measuring is knowing. There are excellent tools available to objectively analyze your website’s performance. Google’s PageSpeed Insights is the most well-known and gives insights into both technical issues and user experience.
Essential tools:
Google PageSpeed Insights
Analyzes your website and gives scores for mobile and desktop.
GTmetrix
Provides a detailed breakdown of load time per file.
WebPageTest
Offers deep insights per location and device.
Can my WordPress site be faster?
WordPress is without a doubt the most popular CMS in the world. That popularity comes at a cost. Many WordPress websites rely on bloated themes, outdated plugins, and unnecessary scripts. This increases load times, especially if no specialist is involved to optimize performance.
There are plugins available to help speed up WordPress sites, but they often conflict with others and many come at a price.
As a result, WordPress sites often score poorly in PageSpeed Insights. Visitors leave sooner, which leads to lost revenue. And lower scores mean reduced visibility in search engines.
Creating fast, custom websites with Sulu CMS
Sulu CMS is a modern, lightweight, and flexible content management system built on Symfony. As a developer, I have full control over how a website is built and loaded, resulting in unmatched speed and scalability. Your website loads lightning fast without unnecessary code slowing it down.
Why Sulu CMS excels in performance:
Lightweight by design:
Only the components you need are loaded.
You've got full control:
Your site is tailored 100% to your business processes.
You're not dependent on plugins:
Everything is custom-built to suit your needs.
Fast and value-driven: custom solutions as a foundation for growth
A fast website is the foundation of your online success. But speed isn’t the goal, it’s what it enables: higher conversions, better visibility, and a stronger brand experience.
With Sulu CMS, I build websites that are not only lightning-fast, but also:
- Fully aligned with your business operations
- Easy to manage without technical skills
- SEO-friendly and scalable
I deliver custom digital environments designed for performance and results.
Conclusion: Want a fast website? Invest in the right foundation
Speed isn’t a luxury, it’s a necessity. For your visitors, for search engines, and for your revenue. Choosing a custom-built website with Sulu CMS means choosing speed, stability, and scalability. No compromises.
Curious whether your website is fast enough and where you could improve?
Get in touch for a free analysis or a demo of a lightning-fast Sulu website.